Customer Spotlight: Saros Research

Josh Sturgeon Customer Spotlight 0 Comments

In the customer spotlight, we pass the mic over to one of our amazing users and let them chat about their creative process, content marketing tactics and experience with Ripenn so far. Today, we get the opportunity to hear from Maya Middlemiss, Managing Director for Saros Research. Please tell us a little about yourself and your company. Saros Research recruits participants for paid …

7 Tips That Will Help You Blog 2-3x Faster

Josh Sturgeon Writing 0 Comments

Over the past couple of years, I’ve been bootstrapping a business, maintaining client work, finishing grad school, raising a toddler, and even sleeping in between. Content creation, specifically blogging, takes discipline. It’s easy to neglect writing. It sounds simple, but if you aren’t able to set aside more time in your day to blog, then you’ll have to make blogging …

9 Ways to Collect Data for Your Blog Posts

Josh Sturgeon Ideation, Writing 0 Comments

If you want more people to read your content, use someone else’s data in your research. If you want your content to explode with popularity, throw a parade in your honor and potentially establish world peace…gather your own damn data. Trust me, it works. It really, really does. Where should you start? Wait, you don’t have a spare data scientist …

The Most Untapped Resource for New Content Ideas

Josh Sturgeon Content Strategy 0 Comments

It’s hard to generate a steady stream of quality content ideas. When the pipeline starts to run dry, we look to holidays, current events, or other external sources for inspiration. But meanwhile, we’re sitting on a goldmine of content. You have access to a bundle of potential energy that’s just waiting to be unleashed into your content marketing strategy. …It’s your co-workers. Love ’em or hate …

Are you even ready for your content to succeed?

Josh Sturgeon Content Strategy 0 Comments

I like watching football. But it’s not the bone crushing hits that do it for me. I like football because every play is designed to score. Theoretically, the X’s and O’s are designed to accomplish nothing less than a touchdown.   Of course, we know from experience that far more plays fail than succeed. Players miss blocks, defensive backs disrupt passes …

Meet One of The Tech Geniuses Behind BuzzFeed’s Content

Josh Sturgeon Content Strategy 0 Comments

Even the best editorial team doesn’t function well in a vacuum. Savvy editors know that it’s critical to tap every resource, including collaboration with designers and developers. For Joe Stanco, this kind of creative energy between departments is a critical part of the job. Stanco is a Lead Front End Developer at BuzzFeed. He heads a team tasked with building …

Why Your Editorial Calendar Is to Blame for Mediocre Content

Josh Sturgeon Content Planning 0 Comments

What drives your content marketing, a deadline or an idea that adds real value? Have you heard the big secret to successful online marketing these days? “Just create content!” This is great advice to give…if you want to improve your chances of getting slapped in the face. “Just create content” is a naive, one-liner regurgitated by thousands of self-proclaimed gurus …

How To Create a Data Driven Content Inventory

Josh Sturgeon Agency, Content Strategy

Content inventories can be a drag. Every marketer I know would rather skip to the brainstorming phase.  Brainstorming is code for beer. But with any content strategy, you rarely start from scratch. Your client already has content to offer, even if it’s just an “about us” page. The same goes for in-house marketing folks. Your company wasn’t born yesterday (unless …

The Science of Forgetting: How to Recover Your Lost Ideas

Josh Sturgeon Ideation, Life Hacks

It happens to the best of us. A new, BRILLIANT idea strikes you like a lightning bolt. A shot of adrenaline races through your veins as this burst of ingenuity explodes like an overzealous fourth of July celebration. [Cue Katy Perry’s “Firework“] But just as quickly your breakthrough idea arrived, it vanishes. Adios. Gonzo. Trying to get that mojo-laden idea back …